Which phrase do you think is best for the back of an IT security business card?
Submitted 94 days ago by andy97045  Favorite
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| A hacker only needs to be lucky once... you need to be lucky every time. | |
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| 8 votes 47% | |
| A hacker only needs to be lucky once... you need more than luck. | |
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| 7 votes 41% | |
| Other (please write your suggestion in comments) | |
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| 2 votes 12% | |
Why the back of the card? Put it on the front of the card where people will see it. If it's on the back of the card people will forget the slogan is associated with your company, they'll think they found the message in a fortune cookie. :-)
Its on the back of the card because the front is full of "normal" business card stuff. The business card itself is made out of stainless steel... so the phrase will be etched in the back of the card.
A map to/of, The Pentagon.
Queen of the overly-wordy comments here will tell you less is more. And don't use ellipsis, but italics for emphasis. The capitalized word below should be in italics or bold.
Try: "A hacker needs luck once. You need luck EVERY time." OR "A hacker needs luck once. You need MORE than luck."
Thanks for the suggestion. We'll probably do that. (ie. capitalize the MORE)
I don't really like any of these, nor any of the ones in your last question. The lucky hacker bit bothers me... not sure why you want to invoke that image. I'd stay away from that and just focus on your security services.
Thank you for your input. In what way does the "lucky hacker" bit bother you?
'Makes people think that might be a career opportunity worth looking into. People like to get lucky.
Well, a couple of things. One, it's generally not luck for hackers, the good ones know what they are doing and know what to look for. So it's sort of misrepresenting in that regard.
Two, the idea of suggesting hackers get lucky makes me thing that even with security services, there's still not much I can do to prevent them. If they get 'lucky' they just might penetrate that too.
I love the stainless steel idea! Very cool. How will you have those made, and at what cost per card? As for the slogan, I really like perceiving a hacker as lucky. Those rotten jerks just blast thousands and thousands of sites to find one they can ruin. As for your slogan - I don't know how to word it, but don't associate yourself or your clients with being lucky. You have a plan that works every time. That said, I guess I like the second slogan for what it says, but the first is catchier.
Google for "metal business cards" and you'll find several places. The company I chose is based out of the UK. Total cost per card was around $5, including design services. I don't hand out my business cards to just anyone so 100 cards will last me a long, LONG time. Truth is, most people don't request my services until AFTER they've been hacked (or attacked). The metal card is a good way of ensuring they keep my card around instead of tossing it in the "round file".