Ask500

| Login

The gadget store Radio Shack now wants to be known as The Shack. Good or bad brand decision? Ask a Question

The gadget store Radio Shack now wants to be known as The Shack. Good or bad brand decision?
Click to vote
3 Answers

I don't understand marketing. It defies logic.

Here is another example of a name change the blew my mind:

http://www.ask500people.com/questions/what-do-you-think-of-the-scifi-channel-changing-its-name-to-syfy

3 Replies to bakerbug's answer

I would go to a shop like Radio Shack if they have the product I want, at a price I am willing to pay and give acceptable service. The only reason they might want to change the name if the brand was "damaged" and they are trying to make a new start.

This is a good company for electronics;

http://www.jaycar.com.au/

Thanks.

This comment was deleted.

3 Replies to deleted user's answer

Why are you always such a weakling?

See what people are saying about THE (Radio) Shack on TWITTER:

http://twitter.com/#search?q=radio%20shack

This comment was deleted.

This comment was deleted.

Our Radio Shack's were changed to " Tandy ".