The gadget store Radio Shack now wants to be known as The Shack. Good or bad brand decision?
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I would go to a shop like Radio Shack if they have the product I want, at a price I am willing to pay and give acceptable service. The only reason they might want to change the name if the brand was "damaged" and they are trying to make a new start.
[1 point]106 days ago by ask001ReplyEdited 106 days ago by ask001
I read that they are only going to use "the Shack" as a nickname of sorts in ads and promos, like "Coke" or "Mickey D's" get used. It's not a total name change.
I'll tell ya what's worse is Pizza Hut changing to just "The Hut". That's really sad.
United States
I don't understand marketing. It defies logic.
Here is another example of a name change the blew my mind:
http://www.ask500people.com/questions/what-do-you-think-of-the-scifi-channel-changing-its-name-to-syfy
I would go to a shop like Radio Shack if they have the product I want, at a price I am willing to pay and give acceptable service. The only reason they might want to change the name if the brand was "damaged" and they are trying to make a new start.
This is a good company for electronics;
http://www.jaycar.com.au/
Thanks.
This comment has been moderated down. (Show Comment)
I marked this inapp. All you are trying to do is make this great electronics store look bad.
Why are you always such a weakling?
See what people are saying about THE (Radio) Shack on TWITTER:
http://twitter.com/#search?q=radio%20shack
I read that they are only going to use "the Shack" as a nickname of sorts in ads and promos, like "Coke" or "Mickey D's" get used. It's not a total name change.
I'll tell ya what's worse is Pizza Hut changing to just "The Hut". That's really sad.
Shoulder, meet chip.
Our Radio Shack's were changed to " Tandy ".