The gadget store Radio Shack now wants to be known as The Shack. Good or bad brand decision?
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I would go to a shop like Radio Shack if they have the product I want, at a price I am willing to pay and give acceptable service. The only reason they might want to change the name if the brand was "damaged" and they are trying to make a new start.
[1 point]3 years ago by ask001ReplyEdited 3 years ago by ask001
I don't understand marketing. It defies logic.
Here is another example of a name change the blew my mind:
http://www.ask500people.com/questions/what-do-you-think-of-the-scifi-channel-changing-its-name-to-syfy
I would go to a shop like Radio Shack if they have the product I want, at a price I am willing to pay and give acceptable service. The only reason they might want to change the name if the brand was "damaged" and they are trying to make a new start.
This is a good company for electronics;
http://www.jaycar.com.au/
Thanks.
This comment was deleted.
[-4 points] 3 years ago by deleted user ReplyWhy are you always such a weakling?
See what people are saying about THE (Radio) Shack on TWITTER:
http://twitter.com/#search?q=radio%20shack
This comment was deleted.
[2 points] 3 years ago by deleted user ReplyThis comment was deleted.
[1 point] 3 years ago by deleted user ReplyOur Radio Shack's were changed to " Tandy ".