Ask500

We've invented a new tool to help companies make better decisions based on fast, inexpensive independent input.  Our results are more accurate than polling friends or people around the office and cheaper than a formal outsourced survey.

Here's how Ask500People.com compares to the usual choices:

	Cost Time required	Voter Bias	Best Suited For:
Polling friends or co-workers Survey is sent out to friends or co-workers, who participate if and when they have time.	$20 - $200 Days	Small sample size means results are not statistically significant. Participants are not independent, results are biased.	Internally-focussed decisions. "What do we think?" "What do we want?" "What do we like?" ...
Formal Survey Survey is contracted out to a professional survey company which polls independent respondents and prepares a report for the company.	$5,000+ Weeks	Respondents are independent.	High-stakes decisions where time and cost don't matter. Formal corporate documents or press releases.
	$100 - $500 Hours	Respondents are independent.	Externally-focussed decisions. "What do people think?" "What do people want?" "What do people like?" ...

Here are some example questions that are appropriate for Ask500People.com

• "Which domain name is better?"
• "Click on the better ad"
• "Which company name do you like better?"
• "Does your computer have a webcam?"
• "Would you purchase groceries online?"

We reach a broad demographic of internet users, representing every walk of life.  They are everyday, average people who use the internet.  Ask500People is sort of like polling people on a streetcorner, only it's faster, requires no setup, costs less, reaches people anywhere in the world and it never rains on you.

• We have no ongoing relationship with respondents.
• Respondents do not receive any incentive or payment to complete surveys.
• Respondents can only vote once.
• Answer choices are in randomized order.

• Survey results are private, available only to you when you log into your account.
• Your identity and company are not visible to the respondent.

Here's an example of what this means in plain English. Let's pretend you have two new possible logos and you're asking people which one they prefer. Let's say you asked 500 people, and 74% of them preferred logo A. If you ran that poll 100 times, then 95 of those 100 times you'd find between 70% and 78% of respondents would choose logo A. (Conversely, that means 5 times out of 100 the number of people choosing logo A would be either lower than 70% or higher than 78%.)

You should not use Ask500People if any of the following apply to your situation:

• You need to ask multiple or follow-up questions.  (Ask500 delivers results so quickly because we ask one question at a time).
• You are surveying your own customers.  A more traditional survey is more appropriate here.  We recommend Survey Gizmo.
• Your target demographic doesn't use computers.
• Your target demographic doesn't speak English as a first language.